Jay Parsons & Steve Kimmelman Talk Build to Rent

Redwood Living, Inc. • January 30, 2025

In a recent episode of The Rent Roll with Jay Parsons, host and industry expert Jay Parsons spoke with Steve Kimmelman, Founder and CEO of Redwood Living, Inc. about his expertise and Redwood’s success in the BTR industry over the last several decades. Coined “the BTR King” by Parsons, Kimmelman was one of the first to enter the BTR landscape before the term was even recognized. This podcast not only gives an overview of the current BTR market, but dives into Redwood’s historic success in a still-growing segment of the multifamily industry.


Watch the full podcast for an in-depth conversation between Jay Parsons and Steve Kimmelman.

You can also listen to the podcast on Spotify and Apple Podcasts.


Don’t have time for a full watch or listen? Take a look at some of the key points from the interview portion below.


  • Vision & Beginnings: The idea for Redwood’s current state began in 1991, when Steve Kimmelman looked at the multifamily industry and saw the need for a different type of rental, one with more square footage, open layouts, and an attached garage.


  • Current Scale: Redwood has approximately 22,000 units in various stages of development and construction, across a nine-state portfolio. John Burns research data shows that Redwood has more than three times  build-to-rent units than anybody else in the country. 


  • Challenges: Despite challenges like increased interest rates and construction costs, Redwood continues to thrive by involving construction trades, vendors, and employees in product development.


  • Popular Designs: Redwood's neighborhoods are designed to feel like single-family subdivisions but offer on-site leasing, maintenance, and amenities. The term "apartment neighborhoods" emphasizes their multifamily zoning while providing a home-like experience.


  • Future Plans: Looking ahead, Redwood remains committed to building despite economic challenges, leveraging AI and business intelligence to improve operations and maintain quality.


Interested in finding out more about Redwood’s impressive multi-decade track record and seeing what investment opportunities are coming up? Contact Redwood’s dedicated investor relations team today.


Looking for more industry information and reporting about BTR surveys and more? Click here to read relevant posts.


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