In transition: Build-to-rent communities attract residents on the move

Redwood Living, Inc. • March 1, 2024

Moving to a new community or state can be a big transition.

 

For new residents, build-to-rent communities often become their first new address, offering them a chance to acclimate to a different place while enjoying all the comforts of home.

 

“Getting to know a new community doesn’t happen overnight,” said Steve Kimmelman, Founder and CEO at Redwood. “When residents are new to an area, it takes time to determine which neighborhood might be the best fit for their household, where their favorite amenities are located and where they ultimately might connect to friends and neighbors who enhance their lives as they integrate into a new place.”

 

According to a recent survey for the New Home Trends Institute, part of John Burns Research & Consulting, 62 percent of tenants in build-to-rent communities are from a different state. 

 

The survey includes results from more than 6,000 build-to-rent tenants nationwide and provides exceptional insight into this changing industry. This is the second in a series of pieces detailing those findings.

 

Within build-to-rent communities, the survey found fewer than one in five residents moved from the same zip code, while 37 percent of tenants came from the same state but lived in a different city prior to their move. One in four tenants moved from out of state.

 

“These residents often want to rent until they become familiar with the area,” Kimmelman said. “It’s a great way to try out a commute, see if you connect to a favorite community gathering place and get to know a neighborhood as a renter before you make a significant more permanent investment.”

 

The survey also revealed that most build-to-rent tenants are somewhat transient. The majority expect to live in their home two to three years, though one in five plan to be there at least five years, if not permanently. Only about one in 10 expected to be a one-year tenant.

 

“That shows plenty of opportunity for retention and relationship-building,” Kimmelman said. “At Redwood, because our apartment homes feel so much like a single-family home, residents quickly make it their own and feel part of the neighborhood.”

 

Across the build-to-rent market, the survey found most tenants, regardless of life stage, say their next living situation likely will be a transition to homeownership. The data showed that transition is particularly pronounced among young families, singles and couples, but it’s also true among mature households.

 

“In some cases, tenants are building homes and renting until they’re complete,” Kimmelman said. “The benefits of Redwood’s apartment homes clearly come into play for these situations, with spacious floor plans and attached garages that often serve as bonus storage.”

 

For those not planning to purchase a home, other plans include renting a different single-family home, purchasing a home that is not single-family detached or moving in with someone else.

 

“Build-to-rent communities can easily be a fit for people in transition,” Kimmelman said. “However, the underlying demographics are strong enough that even if they are shorter-term residents, they often become ambassadors of the community for others.”


Redwood participated in the New Home Trends Institute Survey along with several others in the industry. In part one of the survey, data indicates that build-to-rent tenants often have higher incomes and have previously owned a home. Redwood dives deeper into those findings here


For those looking for investment opportunities in the BTR sector, fill out the contact form below to get connected with a member of Redwood’s investor relations team.

Redwood Bellevue South 25th Street named 2025 Multifamily Development
By Redwood Living, Inc. March 28, 2025
Redwood Bellevue South 25th Street has been honored for addressing a critical housing need and contributing to local economic growth in the Omaha, Nebraska market.
Talking touring - renters name in-person tours as major factor in deciding where to live
By Redwood Living, Inc. March 24, 2025
When it comes to deciding on a new apartment home, residents generally prefer to see their space in person first.
Redwood Recognized for Online Reputation and Resident Satisfaction
By Redwood Living, Inc. March 6, 2025
Redwood is proud to announce that its commitment to exceptional resident experiences has been recognized with two prestigious accolades: the Elite 1% ORA® Power Ranking by J Turner Research and Multifamily Executive, and the Resident Choice Awards powered by Opiniion.
By Redwood Living, Inc. February 10, 2025
Strategic investments in new neighborhoods combined with the success of the current portfolio resulted in a remarkable year for Redwood Living, Inc.
By Redwood Living, Inc. January 30, 2025
In a recent episode of The Rent Roll with Jay Parsons, host and industry expert Jay Parsons spoke with Steve Kimmelman, Founder and CEO of Redwood Living, Inc. about his expertise and Redwood’s success in the BTR industry over the last several decades.
Maintenance matters: BTR tenants want on-site maintenance
By Redwood Living, Inc. January 15, 2025
According to the 2024 Build-to-Rent Tenant Survey, on-site maintenance is “a very important factor in build-to-rent tenants’ rental decisions.”
Redwood Living Inc BTR Tenant Survey Flooring and storage
By Redwood Living, Inc. November 27, 2024
Ample storage and quality flooring are among the amenities build-to-rent tenants are seeking most as they decide where to live. Storage is a particular pain point, especially in horizontal apartments, according to the 2024 Build-to-Rent Tenant Survey.
More build-to-rent tenants say they rent because they want to
By Redwood Living, Inc. October 25, 2024
An increased number of build-to-rent tenants say they’re renting by choice, according to the 2024 Build-to-Rent Tenant Survey.
Midway through 2024, Redwood reports strong results
By Redwood Living, Inc. August 15, 2024
Redwood reports out on its success thus far in 2024, with an outlook on the rest of the year.
Amid market fluctuation, multifamily can remain key investment strategy
By Redwood Living, Inc. August 9, 2024
The CBRE 2024 Global Multifamily Investor Intentions Survey found that among all major real estate sectors, “multifamily remained the top acquisition target this year."
More Posts
Share by: