Redwood Living, Inc. Ranks Nationally for Reputation Management Excellence

Redwood Living, Inc. • August 8, 2023

Redwood Living Inc. has placed in the top 10 nationally for online reputation management in the annual Division ORA® Power Rankings, for the third time. 

The Online Reputation Assessment (ORA™) score is the multifamily industry standard to measure and benchmark a property’s online reputation. The ORA™ statistical model aggregates and analyzes online ratings and reviews of more than 139,000 properties across multiple review sites and ILSs to generate a single score on a 0-100 scale that is easy to monitor, rank, and improve. This score provides a method to compare a company’s individual properties and portfolios nationally, regionally, and against the competition. 

Pioneered by J Turner Research, the division rankings recognize companies that have worked hard to provide a genuinely delightful resident experience. These companies have consistently demonstrated their commitment by listening to residents and working together as a team to exceed their expectations. The top 25 companies’ success is reflected in their high ORA scores, which sets them apart from other companies in their respective divisions.  


Redwood earned an ORA score of 82.93, ranking the company fourth in Division III, which includes companies that manage 10,000-19,999 units. The national average ORA score is 63.26


“This recognition belongs to all the Redwood Ambassadors who play critical roles in ensuring a remarkable resident experience, and we applaud them for their efforts,” said Mike VanGelder, Executive Vice President of Property Operations at Redwood. “As Redwood’s portfolio grows, we continue to identify ways to maintain and improve upon this standard of excellence and truly appreciate all those that help us stay true to this commitment.” 

Redwood prides itself on providing a remarkable resident experience, and thus retaining residents for a longer period of time in its neighborhoods across the Midwest and Carolinas. As the company grows, it plans to maintain the same high level of renter satisfaction, and rankings like the ORA score help measure that satisfaction. The company has developed 16,000+ apartment homes and manages 130+ neighborhoods throughout the Midwest and Carolinas, with more growth on the horizon.


Accredited investors interested in a passive investment in one of Redwood's upcoming build-to-rent investment opportunities can work with Redwood’s dedicated Investor Relations team. Click to explore current deals, learn more about Redwood’s approach to multifamily real estate investing, or contact our team directly for more information about Redwood’s equity program.


Redwood Bellevue South 25th Street named 2025 Multifamily Development
By Redwood Living, Inc. March 28, 2025
Redwood Bellevue South 25th Street has been honored for addressing a critical housing need and contributing to local economic growth in the Omaha, Nebraska market.
Talking touring - renters name in-person tours as major factor in deciding where to live
By Redwood Living, Inc. March 24, 2025
When it comes to deciding on a new apartment home, residents generally prefer to see their space in person first.
Redwood Recognized for Online Reputation and Resident Satisfaction
By Redwood Living, Inc. March 6, 2025
Redwood is proud to announce that its commitment to exceptional resident experiences has been recognized with two prestigious accolades: the Elite 1% ORA® Power Ranking by J Turner Research and Multifamily Executive, and the Resident Choice Awards powered by Opiniion.
By Redwood Living, Inc. February 10, 2025
Strategic investments in new neighborhoods combined with the success of the current portfolio resulted in a remarkable year for Redwood Living, Inc.
By Redwood Living, Inc. January 30, 2025
In a recent episode of The Rent Roll with Jay Parsons, host and industry expert Jay Parsons spoke with Steve Kimmelman, Founder and CEO of Redwood Living, Inc. about his expertise and Redwood’s success in the BTR industry over the last several decades.
Maintenance matters: BTR tenants want on-site maintenance
By Redwood Living, Inc. January 15, 2025
According to the 2024 Build-to-Rent Tenant Survey, on-site maintenance is “a very important factor in build-to-rent tenants’ rental decisions.”
Redwood Living Inc BTR Tenant Survey Flooring and storage
By Redwood Living, Inc. November 27, 2024
Ample storage and quality flooring are among the amenities build-to-rent tenants are seeking most as they decide where to live. Storage is a particular pain point, especially in horizontal apartments, according to the 2024 Build-to-Rent Tenant Survey.
More build-to-rent tenants say they rent because they want to
By Redwood Living, Inc. October 25, 2024
An increased number of build-to-rent tenants say they’re renting by choice, according to the 2024 Build-to-Rent Tenant Survey.
Midway through 2024, Redwood reports strong results
By Redwood Living, Inc. August 15, 2024
Redwood reports out on its success thus far in 2024, with an outlook on the rest of the year.
Amid market fluctuation, multifamily can remain key investment strategy
By Redwood Living, Inc. August 9, 2024
The CBRE 2024 Global Multifamily Investor Intentions Survey found that among all major real estate sectors, “multifamily remained the top acquisition target this year."
More Posts
Share by: